Killarney Adventure Race rebrands to Quest and launches a Nationwide Race Series for 2016 - Press Release – September 28th 2015
Killarney Adventure Race, the biggest adventure race in the world, takes place this Saturday, October 3rd and to facilitate the planned national and international expansion the event is being renamed as ‘Quest Adventure Series’ in 2016.
The Quest Adventure Race Series in 2016 will feature Quest Glendalough in April, Quest Achill in September and Quest Killarney in March and October, thus offering an opportunity to participants throughout the island to experience this unique adventure event format.
The brand ‘Quest’ is wholly owned by Killarney based company, Elite Event Management, while Quest Achill and Quest Glendalough will be in partnership with Paul Mahon of Outfront Events.
Elite Event Management started 5 years ago with 500 participants in their first Killarney Adventure Race, growing it to over 2,500 participants in 2014, making it the biggest event of its kind in the world. This year’s October event sold two out months in advance, demonstrating the increasing popularity of adventure racing in Ireland.
The Killarney Adventure Race, now to be Quest Killarney, was voted the best outdoor event of the year 2014 by the readers of Ireland’s leading outdoor magazine Outsider.
Oliver Kirwan, race director and Elite Event Management co-owner, said “We are looking forward to 2016 and the new Quest series of events throughout the country. The Sports event tourism model which we have adopted is very successful for host destinations and the participant event experience is something that they love. Our loyal customers will now be able to try out different locations, while we will also be bringing our races to new audiences. It’s an exciting time for everyone involved. Our aim is to have our first international ‘Quest’ event in 2017 in mainland Europe and further international expansion in the UK and North America planned for 2017/18/19 as well.
We have worked with great commercial partners in getting us to where we are, and we look forward to developing those partnerships going forward.”
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Notes to editor
The theory behind adventure racing is that you don’t have to be a hardened grizzly adventurer to take part. There is an event for all types of fitness, including 25km Sport routes, 50km Pro routes and for those who want an extreme test of endurance a 60-70km Expert route. Unlike triathlon, there is no swimming element, and adventure races also tend to take place in more ‘back to nature’ type settings.
For more information on the Killarney Adventure Race and the Quest Adventure Series see www.questadventureseries.com or #Quest4Adventure.