Cassidy Travel Wins Best Offline Marketing Initiative at Irish Travel Industry Awards
24th January 2026
Cassidy Travel was announced as the winner of Best Offline Marketing Initiative at the Irish Travel Industry Awards on Thursday night, recognising the success of its Big Birthday Sale held in Leopardstown last October. The award, presented at a prestigious Gala Banquet in the Round Room at The Mansion House, Dublin, celebrates excellence across the Irish travel sector.Cassidy Travel’s Big Birthday Sale attracted over 2,000 attendees, delivering strong engagement with customers through a large scale in-person event that combined exclusive offers, expert advice and a vibrant atmosphere.
Cassidy Travel has a strong commitment to giving back through its Cassidy Travel in the Community programme, supporting local communities across Ireland. This includes sponsorships for athletes, as well as providing travel prizes and gifts to support fundraisers for schools, clubs and charitable organisations nationwide. Through these initiatives, Cassidy Travel aims to make a positive and lasting contribution beyond travel, supporting the people and communities they serve every day.
Sharon Harney, General Manager of Cassidy Travel, said “We are absolutely thrilled to win this award. The Big Birthday Sale was about reconnecting with our customers face to face and creating an event that felt exciting, welcoming and genuinely valuable. This recognition is a fantastic endorsement of the creativity and commitment of our team.”
Becci Franklin, Marketing & Brand Manager at Cassidy Travel, added “Offline marketing plays a vital role in how we connect with our customers. The response to the Big Birthday Sale and our community work, exceeded all expectations and it is wonderful to see that effort recognised by the industry.”
