A New Dawn for Trail Running in Ireland as HELL & BACK Brings Sunrise Route to Glendalough
Ireland’s best known adventure challenge brand HELL & BACK is stepping in an exciting new direction this spring with the launch of an entirely new concept, Trail Running @ Dawn.
An Exciting New Direction for a Trailblazing Adventure Brand
This fresh addition to the HELL & BACK calendar offers participants a completely different experience to the company’s well known obstacle course races. There will be no cargo nets, no mud pits and no timing chips. Instead the focus is on pure, uninterrupted trail running in one of Ireland’s most iconic outdoor locations.
Taking place on Saturday 25th April at 5.30am, the inaugural event will be held on the Glendalough Estate in Co. Wicklow and will invite runners to take on a 10km sunrise route through forest paths, mountain trails and natural terrain. Designed and built by the expert HELL & BACK team, the event has been created specifically for those who want an honest trail running experience without artificial challenges.
“This is something really different for us and we’re incredibly excited about it.” said Michael McElligott, Commercial Director with HELL & BACK “For years HELL & BACK has been known for obstacles and big challenge events but we also know there is a huge community of people who simply love to run in nature. Trail Running @ Dawn is about celebrating that. Its running in its purest form in an incredible location at a truly special time of day.”
Glendalough in a Whole New Light
Set against the dramatic backdrop of Scarr Mountain and the Wicklow Mountains National Park, participants will begin in the quiet of early morning as the sky slowly shifts from darkness to gold. Mist rising from the valleys, ancient trees lining the trails and the calm stillness of Glendalough at dawn will create a uniquely atmospheric experience.
Ideal for club runners, regular trail runners or anyone who enjoys the outdoors, the 10km course will be 100% trail and track featuring forest paths, natural ground and varied terrain. The event offers an authentic experience where participants can set their own pace, take in the scenery and run without the pressure of clocks or rankings.
A New Addition to Wicklow’s Outdoor Experiences
Continuing its long tradition of showcasing the very best of Wicklow’s landscape and outdoor adventure offerings, HELL & BACK is proud to bring this new experience to the heart of the county.
“Wicklow is one of the most beautiful counties in Ireland and Glendalough Estate is one of its most stunning locations. We are absolutely thrilled to be bringing this new concept there” says McElligott. “To run those trails at dawn before the rest of the world wakes up is going to be a really memorable experience. We think it will appeal to a whole new audience as well as many of our existing participants.”
Trail Running @ Dawn takes place on Saturday 25th April at Glendalough Estate, Co. Wicklow with a start time of 5.30am.
CAPACITY STRICTLY LIMITED AND AVAILABLE TO BOOK NOW! DAWN 10KM | Trail Run
Discounted and group prices currently available.
Price includes parking, personal accident insurance, secure valuable drop & exclusive HELL & BACK finisher's medal.
Issued by AE Consulting on behalf of HELL & BACK/Alive Outside
Please contact us for more images, info etc.
E: aileen.eglington@aeconsult.ie
M: 00 353 87 2505007
Rosie O’Toole
